The challenge
Vertex International Securities provides securities brokerage, fund management and corporate finance advisory services across Africa. The company needed a stronger brand identity, as its existing logo did not adequately reflect its position in the financial services industry.
What we did
Tembosoft redesigned the company logo and introduced a new colour scheme that better represented the company’s services, market position and professional image.
The outcome
- The rebranding was well received by management and strengthened the company’s corporate identity.
- Vertex management noted a positive change in how the company was perceived, with the new brand identity receiving appreciation from industry peers and business partners.
Ongoing support
Following the project, Vertex continued to engage Tembosoft for IT support and corporate printing services for 3 years.
